Cool Hunting is not a science

I don't know if anyone else enjoyed the part of the movie in which the speaker said, "cool hunting is not a science," but I really did. So, (here is where the higher level thinking comes in Andrew Rudd) this quote made me think of an idea that was discussed in one of my other classes (see, making the connection between ideas). It is the idea that everything does not have to be looked at in a scientific manner. We are living in a time where the dominant way of finding out about 'things' is the scientific method. We observe, we quantify, we create formulas and test hypothesis and eventually we come up with one, concrete, right answer. But this way of thinking unfortunately does not work for everything because situations and circumstances arise in which there are multiple ways to learn and find out, and--here comes the shocker--there is more than just one right answer. (Please don't stop listening to me here, I am not trying to say there are multiple ways to God and heaven or whatever) But don't lose heart because there is an alternative way of learning that allows one to find out about 'stuff'. We can learn by talking to people and finding out their stories, and the cool thing is we don't have to put what they say into a neat formula and quantify it. This is what the researchers in the movie were doing; they were listening to stories and taking to heart what the kids were saying. The researchers understood that 'cool' was not something that they would be able to quantify or rationalize; it is just something that is known intuitively. Also there are multiple right answers to the question "what is cool?" Okay, so I'm not going to lie...a lot of this post was to write my way through some of the things that were discussed in my other class so I could understand them better, but it seemed to relate well to what I heard in the movie :)